
Study Abroad:
Sports Marketing
Barcelona, Spain
Highlights
Our Sports Marketing Program offers a unique opportunity for students to gain immersive international experience while continuing to train for their sport, develop lasting friendships with fellow interns from across the U.S., and enjoy a life-changing experience abroad.
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Students will enroll in a custom 4-week "Sports Marketing" course through our partner Veritas University. They will have ample independent time in the afternoons to train and explore Barcelona's iconic sites, such as the Sagrada Familia, Park Güell, and Montjuic––a 560-foot mountain with incredible views of the city and legacy of the 1992 Summer Olympics.
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This program is available to both athletes and non-athletes of all majors. All students who complete this program will be eligible for the Spain or Greece Sports Business Internships.



Program Description
Students will enroll in a custom "Sports Marketing" course we have co-created with Veritas University to meet the needs of student-athletes looking for an immersive, short-term educational program to prepare them for their post-graduate endeavors. The course runs 3 days a week and consists of 48 hours of instruction, equivalent to 3 academic credits. Our local staff will provide guidance throughout the placement process and offer ongoing support during the program. For students seeking academic credit, we collaborate closely to ensure the course aligns with their home university’s requirements.
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By the end of the program, students will have gained a deeper understanding of the world of sports business through a strategic marketing lens, while developing practical insights relevant to their fields.
This is a theoretical-practical course that explores the following question: How can proven marketing and strategic management principles be expertly adapted and employed in the sports industry, while acknowledging its exceptional and innovative attributes to effectively promote sports-related entities, engage audiences, and drive success?
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Students will engage with the lectures by analyzing relevant case studies and producing a final project which involves creating a comprehensive sports marketing campaign proposal for a sports team. The "Sports Marketing" course includes multiple field trips and will include the following themes:
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Introduction to Sports Marketing & Strategy
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Understanding the Sports Consumer
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Creative Brand Management in Sports
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Fan Engagement Strategies
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Dynamic Partnerships in Sports
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Data-Driven Insights in Sports Marketing
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Global Perspectives in Sports Marketing
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Ethics and Innovation in Sports Marketing
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If you'd like a copy of the full course syllabus, please reach out to our team.
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It is possible to combine this program with the Sports Business internship program in Valencia, Spain or Thessaloniki, Greece. Students can inquire during their interview call.

Life in Barcelona
Lodging & Meals
Students will reside in a centrally-located university residence with fellow interns and other international students. Each accommodation includes:​
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Twin bedroom with essential furnishings: bed, linens, bath towels, closet, dresser, desk & nightstand
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Private bathroom
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Mini kitchen
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Laundry, available on site​
After enrollment, students will complete a housing questionnaire to help our local team match them with the most suitable roommate, based on their preferences and needs.
Sports Abroad
Students will be given access to a centrally located gym, allowing them to maintain their individual fitness routines with 4-5 workouts per week.
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In addition, students will have opportunities to engage with local sports teams and participate in training sessions alongside U.S. and international athletes, depending on their sport and location.
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Our team is committed to supporting each student’s athletic goals. We will work closely with students to craft a personalized training plan, based on availability, which can be discussed during the interview process.
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We will ensure the best possible facilities that a location can offer.
Excursions
One weekend of the program includes a guided excursion led by SAA staff, with all lodging, meals, and transportation provided. The additional weekends are free for students to organize their own independent travel.
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On this excursion, students will spend two nights in Valencia, where they will partake in a traditional paella workshop, sail along the mediterranean sea, and dance the Flamenco.
Program Details
Dates:
June 6 - July 4, 2025
Tuition: $5995
Included:
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Tuition and fees for one course at Veritas University
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Official Transcript from Veritas University
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Housing in a shared residence hall
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Round-trip airport transfers (on arrival & departure days)
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One weekend excursion
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Gym membership
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Sport-specific training opportunities (varies by sport)
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International Health Insurance
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SAA Program T-Shirt
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Full pre-departure support & orientation
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Local Support Staff 24/7​
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*Dates may vary by one week (TBA)
Not Included:
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Roundtrip airfare to Barcelona, Spain (BCN)
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Passport/associated fees, if applicable
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Daily meals/groceries
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Snacks, souvenirs, & optional entertainment expenses
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Card fees associated with tuition payments (ranging from 3-5%, varies by card). Card fees can be avoided by paying with a US Checking Account.
Payment:
​If accepted, a $250 non-refundable deposit is required to reserve your spot. The remaining balance will be paid in installments. Exact payment dates and amounts are outlined in registration. ​
Capacity:
This program is capped at 16 students. Programs are filled on a first-come, first-served basis.



Admission Process
1. Apply
Fill out a free application form. We are looking for students who are invested in their professional and personal growth.
2. Interview
Applicants selected to move forward will receive an email to schedule a 20-minute phone interview with our admissions team.
3. Register
If selected, you'll receive the link to register for your program. A $250 deposit is required to reserve your spot.

Questions?
Schedule a call with our team or check out the additional resources on our website!
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